top of page

Broad partnership: public imaging advises Berenberg on strategic communication

The Hamburg-based financial communications agency has won a new account and is now supporting the long-established Hamburg-based private bank in the areas of public relations, content marketing and event management.

Press Release

Hamburg, 13 March 2024 – public imaging, the 360-degree agency for financial, business and real estate PR, is now supporting communications for Berenberg. In addition to traditional and innovative financial communications, public imaging is helping to create investment content and advising on event conceptualisation via its partner agency rehblau - in line with the one-stop-shop model.

Founded in 1590, Bankhaus Berenberg, with its Wealth and Asset Management, Investment Banking and Corporate Banking divisions, is today one of Europe's leading private banks. The company is represented at 18 locations in Europe and the USA and has a strong presence in the financial centres of Frankfurt, London and New York. More than 1,500 employees at Berenberg and its subsidiaries manage around 40 billion euros for their clients (as of 31 December 2023).

Timo Lüllau-Mortensen, Vice President, Head of Communications Wealth & Asset Management at Berenberg, on the new strategic partnership: "We offer our clients a wide range of high-quality services and investment solutions in all investment segments. We are using public imaging to make these even more visible and focussed." Berenberg is the oldest private bank in Germany, but also one of the most dynamic banks in Europe. "We are proud of our long tradition and are consistently focussed on the future," says Lüllau-Mortensen. "Public imaging also has this clear view of the future. In addition, the communications experts know both the capital markets and the media landscape inside out. The agency is therefore predestined to place our messages with pinpoint accuracy." Furthermore, public imaging is able to cover the entire spectrum of modern communication with a 360-degree portfolio via its partner companies.

Arne Pflugrad, Managing Director of public imaging, is delighted about the key account and the collaboration: "Berenberg fits perfectly into our customer portfolio for several reasons. It is a company with a long history that combines Hanseatic business tradition with consistent internationalisation. Berenberg also has strong research and investment solutions with a convincing track record." Berenberg will utilise its comprehensive PR know-how to bring the company's name and investment solutions even more strongly into the focus of the relevant target groups. The expertise and many years of experience of the team of consultants will be used for this, supported by modern data-driven approaches. "Our innovative PR tools help us to deliver our client's messages to the right recipients – and to measure their impact precisely." Pflugrad continues: "We are delighted to be able to support Berenberg beyond traditional PR – with our one-stop-shop services."


Media contacts for enquiries:
Kathrin Heider / Julia Kramer / Magda Lewinski / Jasmin Müller
public imaging GmbH
+49 / (0)40 401 999 - 26 / - 287 / - 331 / - 296

About public imaging GmbH
public imaging was founded in 1996 by Peter Ehlers, managing partner. In addition to traditional and online PR, the Hamburg-based service provider offers full service in the areas of content marketing, digital solutions, social media, film productions, media planning and corporate media in the finance, insurance and property sectors. Its client base includes companies such as Barings, RBC BlueBay Asset Management, Carmignac, Edmond de Rothschild Asset Management, Robeco, UBS Asset Management, VanEck and Wellington Management.
More information at:


About Berenberg:
Berenberg was founded in 1590 and is today one of Europe's leading private banks with its Wealth and Asset Management, Investment Bank and Corporate Banking divisions. The Hamburg-based bank is managed by personally liable partners and has a strong presence in the financial centres of Frankfurt, London and New York.
More information at:


bottom of page