public imaging takes over communications for Hamburg-based private equity specialist Astorius

 

Hamburg, 28th July 2021 – public imaging, the Hamburg agency for financialcommunication, is now advising Astorius on strategic and operational PR. The common goal is to further sharpen and modernise the established image of the brand and to anchor it in the core target groups with all its service aspects. The asset manager provides exclusive access to the private equity asset class for its clients via funds of funds - already starting at a minimum investment amount of 200,000 Euros, which is favourable for the industry.

For a long time, private equity was primarily reserved for institutional investors. Astorius was founded in 2012 with the aim of increasingly offering private investors and family offices, in addition to institutional investors such as foundations, pension funds and church institutions, high-quality and transparent access to the private equity asset class. For their part, the private equity funds of funds launched by Astorius invest specifically in private equity target funds with a focus on medium-sized companies in Europe and the USA

 

Astorius' employees are themselves significantly invested in all of its own funds of funds. Astorius Capital currently manages around 900 million Euros in its funds of funds and individual advisory mandates. The fifth European fund of funds and the second US fund of funds - both again with a small and mid-cap focus - are currently in the process of being launched. The first US product closed in April 2021, already 18 months after admission at the maximum volume of 70 million US Dollars.

 

“Through our experience, specialised knowledge and strong network we are able to evaluate the private equity market in depth. This enables us to offer our clients suitable and first-class investment opportunities”, explains Thomas Weinmann, founder and managing partner of Astorius. His co-founder and managing partner Julien Zornig, who is responsible for sales, adds: “More than 60 percent of our clients have already invested in our funds several times. We feel this confirms that we can now tell the Astorius story even more professionally with public imaging at our side. For existing and new clients.”

 

Arne Pflugrad, managing director at public imaging, on the cooperation: “Astorius and public imaging are not only Hanseatic neighbours, but complement each other both strategically and in terms of content. Our modern understanding of PR is based on strong market data and services that have established themselves in the industry over decades.

 

As a full-service agency, we have the visibility of the Astorius brand at the top of our agenda - and we will generate even more attention for the private equity asset class among investors. This way, the results of this partnership will be transparent and measurable.”

 

Media contacts:

Jörg Brans / Karsten Siegmund
public imaging GmbH
+49 / (0)40 401 999 – 31 / 35
joerg.brans@publicimaging.de / karsten.siegmund@publicimaging.de

 

About public imaging GmbH

public imaging was founded in 1996 by Peter Ehlers, managing partner. In addition to traditional and online PR, the Hamburg-based service provider offers full service in the areas of content marketing, digital solutions, social media, film productions, media planning and corporate media in the financial, insurance and real estate sectors. Its client base includes companies such as AllianceBernstein, BMO Global Asset Management, Credit Suisse Asset Management, Edmond de Rothschild Asset Management, HSBC Global Asset Management, Robeco, Schroders, UBS Asset Management and VanEck.

Further information at: www.publicimaging.de

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About Astorius

Astorius was founded in Hamburg in 2012 and is now one of the leading German providers of private equity investment solutions for semi-professional clients. The investment and wealth experts offer investors the opportunity to invest in funds of funds launched by Astorius. More than 900 European fund managers are evaluated for this purpose with the help of a proprietary database in an institutional analysis process. The Astorius funds of funds successfully launched to date invest exclusively in high-growth medium-sized companies in Europe. Astorius also advises family offices on their private equity investments and investment strategies. In both of these strongly growing business segments, the asset and investment professionals have recently managed an investment volume of more than 900 million Euros.

Further information at: www.astoriuscapital.com