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public imaging takes over communications for US asset manager Global X in Germany

public imaging has won a new international account: The Hamburg-based agency for agency for financial PR is taking over communications for the US ETF provider Global X in Germany.

Press Release

Hamburg, November 10, 2021 - public imaging, the Hamburg-based financial communications agency, is now advising Global X on strategic and operational media relations. Global X offers investors worldwide access to innovative thematic ETFs - and is focusing on strong growth with new products in Germany as well. As an issuer and manager, the asset manager is known for its thematic growth, income and, especially in the US market, well-known product series. Global X currently has around 40 billion US dollars in assets under management. Products can be purchased through any known trading platform with access to U.S. exchanges.


Growth and brand development

Founded in 2008, Global X launched its first ETF a year later. Since then, the provider has focused on previously unknown ETF strategies and pioneered a number of single-country and commodity ETFs. ETF themes are broadly diversified into over 88 available products, ranging from lithium and battery technology to regulated distribution of cannabis, as well as a classic DAX ETF. Since 2018, the company has been part of the Mirae Asset Global Investments group of Korea.


"For over a decade, we have been helping investors with long unknown and smart investment solutions," says Chief Investment Officer Jon Maier. "As a result, our product range includes traditional as well as disruptive technologies, equity income, commodities and also access to emerging markets. With model portfolios, we enable differentiated and above all open architecture solutions for financial advisors. With public imaging as a partner, we want to address our target groups in a focused and successful manner - and expand our presence in the German media landscape."

"Global X brings with it all the facets of an innovative and globally active company," says Caroline Chojnowski, Manager Business Development at public imaging. "We will build awareness of Global X in financial media and channels and continuously strengthen it with targeted measures. With our extensive and established network and our deep understanding of topics as well as target groups, we create relevance and reach with our PR solutions - for the long term."


"We have a clear advantage over the competition - because our own innovative PR tools allow us to precisely measure the impact of client messages and topics," adds Arne Pflugrad, Managing Director at public imaging. "In this way, we increase the quality of consulting and at the same time develop a new form of PR. A PR where you can send very targeted messages to clearly defined target groups - and with maximum reach."



Media contacts for queries:

Caroline Chojnowski /Magda Lewinski / Markus Flege

public imaging GmbH

+49 / (0)40 401 999 - 23 / -331 / -335 / /



About public imaging GmbH

public imaging was founded in 1996 by Peter Ehlers, managing partner. In addition to classical and on-line PR the Hamburg Dienstleister Full service offers within the ranges in the areas of content marketing, digital solutions, social media, film productions, media planning as well as corporate media in the finance, insurance and real estate sectors. The customer base includes companies such as AllianceBernstein, Barings, BlueBay, BMO Global Asset Management, Carmignac, Edmond de Rothschild Asset Management, Generali, Robeco, UBS Asset Management, VanEck and Wellington Management.

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About Global X

Global X ETFs was founded in 2008. For more than a decade, we have made it our mission to provide investors with unexplored and intelligent solutions. Our product line includes more than 80 ETF strategies and over $40 billion in assets under management. We are known for our thematic growth, income and international access ETFs, but also offer core, commodity, risk management and alpha funds for a wide range of investment objectives. Global X is part of Mirae Asset Financial Group, a global leader in financial services with more than $620 billion in assets under management. Mirae Asset has an extensive global ETF platform in the U.S., Brazil, Canada, Colombia, Europe, Hong Kong, India, Japan, Korea and Vietnam with over $70 billion in assets under management.


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