We create relevance.

analogue. digital. measurable.


PR Award 2018: public imaging awarded as one of the best financial agencies worldwide

Bill Wreaks, CEO and Chief Analyst at the Gramercy Institute, with Arne Pflugrad, Managing Director of public imaging

PR Award 2018: public imaging awarded as one of the best financial agencies worldwide

„Financial’s Top 12 Agencies“: Award for pioneering work in international communications since 1996. Official award ceremony in New York

New York/Hamburg, 19 January 2018 – Great success at the beginning of the year for the public imaging PR agency, specialising in public relations in the fields of business and commerce, finance, insurance and real estate: The Gramercy Institute in the United States, the association of the world’s leading financial institutions, has awarded the Hamburg-based service provider with the “Financial’s Top 12 Agencies” Award – and thus as one of the best financial agencies around the world.

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  Visit our profile at Gramercy Institute ↗

public imaging wins PR mandate of US asset manager Vanguard

Sebastian Külps, Head of Business Development Germany, Vanguard

public imaging wins PR mandate of US asset manager Vanguard

From today public imaging is in charge of a new client from the asset management sector. The Hamburg based agency for financial communication has received the German PR mandate for the US asset manager Vanguard.

Hamburg, 25th October 2017 – The Vanguard Group which was founded in 1975 has mandated Hamburg based agency public imaging for PR consulting in Germany. The renowned US asset manager has more than 4.4 trillion US Dollars assets under management – thereof 3.2 trillion US Dollars in index products.

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Software pioneer included in the customer portfolio: public imaging supports market entry of Ortec Finance

Ton Kentgens, Global Business Development at Ortec Finance

Software pioneer included in the customer portfolio: public imaging supports market entry of Ortec Finance

Since 1 April, public imaging is responsible for a new account in the area of financial technology. The Hamburg-based agency for financial communications takes over communications for Ortec Finance in Germany. The internationally leading provider of MiFID II-compliant software solutions and consulting services, including for (private) banks, has been opening up the German market since 2017.

Hamburg, 3 April 2017 – New mandate goes to Hamburg: The PR agency public imaging wins Ortec Finance as a customer and is building out its international customer portfolio – with its fifth new account in the past six months.

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New PR customer: public imaging on assignment for SYZ Asset Management

Katia Coudray, Managing Director of SYZ Asset Management

New PR customer: public imaging on assignment for SYZ Asset Management

Institutional asset management firm is driving forward expansion in Germany and Austria

Hamburg, 7 February 2017 – New mandate: The Hamburg-based PR agency public imaging has gained SYZ Asset Management as a customer. Thus the service provider, specialising in public relations in the fields of business and commerce, finance, insurance and real estate, is carrying forward the expansion of its customer base in Germany and in the European area.

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public imaging wins RAM Active Investments SA as PR client

Thomas de Saint-Seine

public imaging wins RAM Active Investments SA as PR client

Swiss investment house will expand its presence in Europe

Hamburg, 28 November 2016. New cooperation: public imaging, PR agency from Hamburg, which is specialized in Public Relations for economy, finance, insurance and real estate, has gained RAM Active Investments SA as a new client as it expands its client group.

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public imaging celebrates Worldcup title 2016

Schroders PR Agency Award 2016

public imaging celebrates Worldcup title 2016

Award from British investment company Schroders for Hamburg agency

Hamburg, 23 November 2016.Our agency has won the Schroders PR Agency Award 2016. After being nominated as a result of a selection process which sought out the best PR agencies worldwide, the final round in London saw the leading two agencies on the international level pitch against each other. Our PR approach, which is characterized by delivering results, developing topics, guaranteeing measurability, and by offering a digital approach, was one of the criteria which were decisive for our success. “public imaging has demonstrated what the future of PR looks like”, said Beth Saint, Schroders Head of Communications.

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 News archive ›

Relevance. Reach. Reporting.

Relevanz. Reichweite. Reporting.

Relevance. Reach. Reporting.

We have excellent connections to our clients’ markets. We are aware of upcoming regulatory and technical developments and have a comprehensive understanding of the diversity and potential of market participants – knowledge which we combine to develop image topics. Our mantra is “Topics with relevance”: topics which allow us to help our clients and partners develop and grow.

Without relevance, topics are worthless. With relevance, they are effective and engaging. Our goal is to create this relevance and achieve maximal reach in best possible channels. This is the benchmark by which our work is measured.

We advocate measurability for all agency services. Our reportings guarantee transparency and benefit – right into sales business – with deep data and content quality.

Every colleague at our agency is committed to this goal, meaning that we can truly say: our product is relevance. And reach is our currency.


public imaging team


Relevance and reach are the DNA of public imaging. We survey and measure the media landscape, before we enter it with our clients. In favor of success we develop special tools that detect the effects of public relations in a unique way – make them visible and usable. Before we start.

Founded in 1996 with the focus on financial communications we gathered more than 20 years of experience. Also 20 driving years of innovations and developments in public relations, from a traditional to a measurable and target-oriented discipline. In addition, we accumulated expertise and know-how in all relevant target groups, from institutional to retail and from B-2-B to B-2-C – in all facets.

The agency itself incubated several market leading brands on the B-2-B market – such as DAS INVESTMENT or PFEFFERMINZIA – and invented with multiasset.com own digital media, run by public imagings own editorial office of investment writing.

Besides own media and classical PR the agency offers online solutions and tools, Social Media (including reach), webinars and data instruments with its five-person IT division. Corporate media, print and online, as well as media services in German speaking Europe complete our full service belief.

Public imaging offers communication in all disciplines and all channels. Only by this we can offer holistic approaches and value partial solutions.

Our clients are primarily asset managers, banks and private banks, insurance and real estate companies as well as financial sales organisations.

Our topics


Our topics

All of our consultants – from junior to senior consultant, and from trainee to the Head of PR – are trained and qualified in journalistic writing (with a special focus on investment writing) and have a thorough understanding of financial topics. We understand our clients’ topics and markets. On this basis, we constantly develop relevant topics and deliver our clients excellent texts which create proven results.

Our in-house media and publishing network enables us to consistently recognise market trends ahead of time, and to respond with the creation and implementation of topics in the form of deep content.

Many of our clients are large asset managers, corporate groups and banks. They often select topics themselves (agenda setting). We support them in this process by working alongside their own experts to develop new topics and trends and establish these in the market – to great success.

We are also familiar with regulatory topics and support our clients in the evaluation of new laws and their impact on the market, as well as in the development of topics in relation to these new regulations.

We would be glad to advise you!

Our tools


To ensure that our clients are ideally placed and that their expertise is showcased, we use all possible communication tools and a wide variety of marketing tools. Online marketing has been a highlight of our range of services for years:

  • Communications concepts
  • Strategic consultancy
  • Classic public relations
  • Content Marketing / native advertising
  • Online PR
  • Social Media PR
  • Text writing and editing: promotional,
  • Content placement / advertorials
  • Online content integration
  • Corporate identity / design
  • Corporate communications
  • Corporate publishing
  • Online newsletters (concept, editing, distribution / reach)
  • Business-to-business communication
  • Business-to-consumer communication
  • Crisis PR
  • Internet concepts and programming, apps
  • Film concepts and production
  • Event management
  • Sales marketing (broschures, folders, presentations)
  • Direct marketing

Webinars – sales efficiency


Efficient, effective and informative – webinars are a practically essential tool for any sales process. Webinars also offer lots of vital information for the sales process. We organise webinars for our PR clients, establishing topics and structures and managing participants.
Webinars are one of the many products we offer to support our established clients.

Our team

PR consultants with years’ worth of experience, former company spokespeople, leading journalists and investor relations experts – our open, engaging and capable team brings together quality from across the communications industry.

We love our profession and we live for it, while still enjoying every day in our role as leading service providers, trendsetters, innovation leaders and media makers.

We travel often, but are equally comfortable at home in beautiful Hamburg-Winterhude. We are always flexible, always spontaneous and always shoulder-to-shoulder with our long-standing partners and new clients.

We look forward to meeting you!

Peter Ehlers
Peter EhlersManaging Partner
Arne Pflugrad
Arne PflugradManaging Director
Jörg Brans
Jörg BransMember of the Executive Board /
Senior PR Consultant
Andrea Rose
Andrea RoseAssistant to the management /
Authorized officer
Janina Peters
Janina PetersSenior Consultant /
Manager Business Development & Corporate Media
Karsten Siegmund
Karsten SiegmundSenior Consultant / Manager Analytics
Alisa Falldorf
Alisa FalldorfSenior Consultant
Caroline Harms
Caroline HarmsSenior Consultant / Senior Content Manager
Kathrin Heider
Kathrin HeiderSenior Consultant
Sandra Landsfried
Sandra LandsfriedSenior Consultant
Jasmin Al-Malat
Jasmin Al-MalatConsultant
Léa Briand
Léa BriandConsultant
Baris Calisan
Dr. Baris CalisanConsultant
Juliane Liedtke
Juliane LiedtkeConsultant
Elena Ekkert
Elena EkkertJunior Consultant
Friederike Waldmann
Friederike WaldmannSenior Content Manager /
Senior Editor
Sanja Sever-Silajdzic
Sanja Sever-SilajdzicContent Management /
Project Management
Cathrin Klytta
Cathrin KlyttaTeam Management/ Project Management
Andrea Hessler
Andrea HesslerSenior Editor
Helge Rehbein
Helge RehbeinSenior Editor
Sarah Steiner
Sarah SteinerEditor
Inna Shadrina
Inna ShadrinaContent Manager
Julian Kuespert
Julian KüspertProduct Manager Online
Tillmann Rochow
Tillmann RochowAccountant


At the end of the day, theory is just talk. In real life, every company is measured on results. This is why we are happy to provide potential clients with samples of our work. Simply send us an e-mail outlining your company and your position, and we will send you powerful examples of previous projects, helping you to get a better feel for our work.

 Request samples today › 


Public imaging is not only a full-service provider in the areas of PR, content marketing, social media consultation, film production, media planning, and corporate media. The agency is in fact an incubator of leading media and platforms in finance, insurance and real estate – and the centrepiece of the Hamburg-based “Goldbekplatz media group”.

Apart from public imaging, the media group is comprised of three publishing houses and an event agency. The Fonds & Friends publishing company was founded in 1999, its main brand is DAS INVESTMENT. 2011 marked the founding of Edelstoff publishing which issues the private banking magazine. Pfefferminzia, portal and print magazine aimed at insurance agents, has been completing the topic portfolio since 2013, up until its transformation into Pfefferminzia Media in 2016. Another element of the house is Rehblau Events. Founded in 2013, one of its missions has been the hosting of the private banking congress.

Multiasset.com is a digital theme park that has been completing the wide range of products since 2015. Public imaging is its publisher.


public imaging is partnered with leading financial marketing communications and design agency, Peregrine Communications.

Founded in 2002, Peregrine is a financial communications specialist operating from hub offices in London and New York with client including Brevan Howard, Wells Fargo, JP Morgan, Harvest Fund Managers, Finisterre Capital, Duet Capital, Avignon Capital, Ram AI, Prophecy Asset Management and State Bank of India.

Like public imaging, Peregrine advises clients on the full range of communications tools and channels including print, digital and social media.

Peregrine also offers a full range of design services including: branding and visuals identity; websites and marketing collateral and video and animation.


Gebäde am Goldbekkanal Hamburg

How to reach us

public imaging

Finanz-PR & Vertriebs GmbH
Goldbekplatz 3
22303 Hamburg

Telephone: +49 (0)40 40 1999-0
Fax: +49 (0)40 40 1999-10

Email: info@publicimaging.de

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