PR consulting does not just take place at a desk. A large part of our work happens where our clients are: at trade fairs, as guests at roadshows, at client events, or in editorial offices accompanying interviews. Anyone who has ever been there live when a client gives a lecture or presentation understands their topics in a different and deeper way. However, not every event is the same. Each event has its own dynamic and demands a different role from us.

Trade Fairs and Congresses: Between Personal Assistance and Event Management

Coordination is the top priority at major trade fairs. We bring journalists and our clients' experts together – and not just to find the way from Hall 6f to Hall 1a. From the initial pitch, appointment coordination, and briefings beforehand, to updates during the event and accompanying each individual interview, right through to follow-up quote checks. During the event, there is rarely a quiet moment between appointments, strategic discussions with our clients, and networking at evening events.

Learning from the best: Consultant David and Trainee Joel exchange ideas at the Fund Congress 2026.

Cinematic Events: When a Summer Party Turns into Moving Images

Journalists are rarely on-site at company celebrations, such as a summer party. Nevertheless, we are there with open eyes and ears. Who could be considered as a new spokesperson in the future? What detail from a casual conversation can be used later for a pitch? And how can such events be used in the best possible way for media purposes?

Together on-site at the Northrail Summer Event.

We proved exactly that at the Northrail Summer Event 2026 in the Port of Hamburg. Our colleague Sarah Sophie Rainer was the on-site link between our client Northrail and Michael Hoffmann, who filmed the event with his team. The result: professional event photos and a successful film featuring shots of the Northrail locomotives, the harbor tour, and interviews with the Northrail experts – captured in the best Hamburg summer weather.

The beautiful moments were captured.

This is a good example of how, if needed, we also take care of more than just pure press relations at events. As part of our service offering, we also handle the cinematic and editorial preparation of the event.

The complete event film is available on the Northrail account on LinkedIn.

Conferences: A Intermediary Role with Double Benefits

Our clients' own conferences offer great opportunities for our press relations. On these occasions, we usually arrange interviews and coordinate the exchange between experts and journalists on-site. However, attending a conference also provides great added value for our editorial work in terms of content. We can experience what questions investors ask our clients and what really concerns them. The presentations held there are also particularly valuable. When an expert lectures on their specialist knowledge, it conveys an understanding that neither articles nor encyclopedias can provide.

Close to the client: Our Trainee Joel with a Wellington expert at the Investment Forum.

Why this cannot be replaced

These events are an integral and indispensable part of our work. Ultimately, trust is built in personal conversation. And nowhere else do we get as close to our clients and their topics as live on-site.