Summary:

• Integrated brand building after market entry

• Positioning as a multi-asset boutique with a focus on transparency, digital services, and alignment of interests

• Placements in publications such as TiAM Magazin and private banking magazin

• LinkedIn video series "Portfolio Management Insights"

• In-house podcast: BlackPoint Sessions – Inside Asset Management

• LinkedIn community: from 0 to over 3,000 followers

• Result: high level of awareness and credibility

A house that needs explaining.

A new asset management boutique in Germany does not start with a logo and a fund. It starts with a question: Why us in particular?

BlackPoint Asset Management set out with a clear stance — as a multi-asset boutique focusing on transparency, digital services, and alignment of interests with investors. The BlackPoint Evolution Fund arose from a collaboration with a family office. The team invests its own money alongside its clients.

The task for public imaging: Translate this stance into a brand. Not as a campaign, but as a permanent communication system.

Multiple speakers placed on LinkedIn / Video series "Portfolio Management Insights" / 2,600+ LinkedIn followers (as of April 2026)

No advertising. But original content.

Brand building runs across four levels — each with its own function, all aligned towards the same goal:

1. Public relations as background noise.

   
   Continuous distribution of press releases and market commentaries. Proactive placement of portfolio managers in trade and business media.
   
   

2. In-depth formats in leading media outlets.

   
   Interviews and guest contributions in which the approach, strategy, and investment theses are explained in detail — not in a single line, but on a double-page spread.
   
   

3. LinkedIn as a stage.

   
   Building our own community. At the center: the video series "Portfolio Management Insights" — portfolio managers explain in front of the camera how they make decisions.
   
   

4. Podcast as long-form.
   
   

   "BlackPoint Sessions – Inside Asset Management" — a podcast that sets timelessly relevant topics instead of chasing headlines. Accompanied by exclusive client events and roadshows, PR and social media from a single source.

Placed in "private banking magazin" / January 07, 2025 / Source: Interview

Four formats. One brand.

TiAM — Straight-talk discussion, September 2024
Managing Director Eduardo Mollo Cunha faces the critical questions of a FondsConsult analyst. Topic: the approach of the BlackPoint Evolution Fund and the requirements of international investors. The title summarizes the firm's stance in a single sentence: "Anyone who buys our fund invests along with us."

private banking magazin — Guest contribution, January 2025
Senior Portfolio Manager Svilen Katzarski explains in a 10-minute technical article why subordinated bonds have become interesting for investors — a look into the engine room of the banking sector.

LinkedIn video series "Portfolio Management Insights"
Portfolio Manager Marcel Huber explains in one episode how the old market rule "Don't fight the Fed" can be applied specifically to the Evolution Fund — using the example of rate hikes in the US and Europe and the resulting duration decision in the portfolio.

Podcast "BlackPoint Sessions – Inside Asset Management"
Season 1, Episode 1: "Staying liquid – liquidity in asset management". 36 minutes, three speakers, a topic that is often neglected in professional discourse. The editorial promise: timelessly relevant topics instead of short-lived headlines.

From a market entry to a voice.

The result is reflected in the distribution across channels. BlackPoint appears in the classic trade media. The portfolio managers regularly speak in front of the camera. The podcast is running. The LinkedIn community has grown to almost 3,000 followers.

The firm's stance is perceptible in every format without ever needing to be repeated as a slogan. It lies in the approach: original content, original speakers, original stages.