Summary:

• PR support for the repositioning of Fisch Asset Management

• From a house for convertible bonds to a fixed income boutique

• Proactive spokesperson positioning with the Chief Investment Officer, portfolio managers, and senior experts

• Placements in WirtschaftsWoche, WELT, Institutional Money, Citywire, among others

• Formats: Live interviews, market commentaries, quote placements, online media roundtables

• Result: Enormous increase in presence within financial media, particularly in the institutional segment

New focus, old image.

Fisch Asset Management is a Swiss boutique with a clear specialization. For a long time, the name stood primarily for one thing: convertible bonds. However, the firm has expanded its offering — into a boutique for all fixed income solutions.

The problem: In the minds of journalists and institutional investors, Fisch AM was still the house for convertible bonds. The perception had not moved along with the change.

The task for public imaging: To communicatively support this transformation process and establish Fisch AM with a new image in the relevant media.

Placed in "welt online" / Published: April 16, 2025 / Source: Live interview on emerging markets

Three spokespersons, one topic plan, continuous presence.

The approach relies on consistency rather than campaigns. public imaging works with selected spokespersons from Fisch Asset Management — including Chief Investment Officer Beat Thoma, Portfolio Manager Thomas Fischli-Rutz, and Senior Portfolio Manager Gerrit Bahlo.

Each represents their own specific thematic area. Thoma contextualizes macroeconomic risks and capital markets. Fischli-Rutz comments on emerging markets and trade policy. Bahlo provides assessments of the high-yield market.

The strategy: Continuous distribution of market assessments to editorial offices. Proactive placement of interviews, guest commentaries, and quotes. Occasional highlights such as online media roundtables and exclusive advance placements prior to publication.

Placed in "Institutional Money" / Published: May/June 2025 / Source: Distribution of market commentaries in the media

From niche provider to quoted voice.

The result: Today, Fisch Asset Management is regularly quoted in Tier-1 media — not just on convertible bonds, but on the major topics of the capital markets.

Beat Thoma explains the risks of the Treasury basis trade and the consequences of carry trade unwindings in WirtschaftsWoche. Thomas Fischli-Rutz analyzes China's role in the trade war in a WELT live interview. Gerrit Bahlo provides the high-yield outlook for institutional investors in Institutional Money.

This is complemented by personnel announcements, such as the news about the new managing directors of the Frankfurt subsidiary on Citywire — a signal to the German market that Fisch AM is expanding its sales. The presence in financial media has increased significantly, especially in the institutional segment.

Placed in WirtschaftsWoche / Published: January 30, 2026 / Source:

Placed on CityWire / Published: January 20, 2025 / Source: