Summary:

• PR for Goldman Sachs Asset Management (GSAM) across public and private markets, with a special focus on Fixed Income and Alternatives

• Goal: Make GSAM visible as one of the world's leading asset managers — in equities, bonds, money market, and alternative investments

• Approach: continuous basic presence plus targeted positioning of individual experts in interviews and guest articles

• Thought Leadership via own studies and surveys, exclusively to leading media

• Placements in Handelsblatt, Börsen-Zeitung, and DAS INVESTMENT, among others — interviews and guest articles

• Result: Positioning in Tier 1 media as one of the leading addresses worldwide

A top name. An ambition that has become visible.

Goldman Sachs Asset Management (GSAM) is one of the world's largest asset managers — among the top 5 in equities and alternative investments, and among the top 3 in bonds and money market funds. But such an ambition only carries weight if it is reflected in media coverage: across the entire breadth of public and private markets, with special emphasis on Fixed Income and Alternatives.

The task: Position GSAM in the German-language business and financial press as one of the leading asset managers worldwide — through substance, not volume.

Continuous presence and targeted experts.

public imaging combines two levels: a continuous basic presence in the relevant media and the targeted positioning of individual experts in interviews and guest articles. Added to this is thought leadership via own studies and surveys that go exclusively to leading media. For example, GSAM was positioned in DAS INVESTMENT on investment trends and the boom of ELTIFs and private markets, portfolio manager Luke Barrs on the US stock market and small caps in the Börsen-Zeitung — and the GSAM survey on alternative investments provided Handelsblatt with an exclusive story.

From global ambition to visibility.

The result: GSAM is present in Tier 1 media as one of the leading addresses in the industry — across public and private markets. The topics land where the relevant decision-makers read: Handelsblatt, Börsen-Zeitung, DAS INVESTMENT. Global ambition has turned into verifiable visibility in the German-speaking market.