Summary:

• PR lead for VanEck in Europe

• Focus: ETFs and thematic investments

• Placements in daily and specialist media, including F.A.S., Euro am Sonntag, dpn, GELD-Magazin

• Formats: Interviews, guest articles, background discussions, market commentaries

• Steering of partner agencies in Switzerland, Italy, France, the Netherlands, and Great Britain

• Result: significant and sustainable increase in press inquiries for expert opinions, visible boost in brand awareness
  
  

Placed in "Geld-Magazin" / Published: April 22, 2025 / Source: Interview

A global ETF provider. A European market full of questions.

VanEck is one of the world's leading ETF providers. In Europe, the market for index funds is growing rapidly — and with it, the need for explanation. Thematic ETFs such as Defense, Quantum Computing, Gaming, or Crypto attract attention, but also trigger critical inquiries from journalists and investors.

The task: to position VanEck as a competent voice in the European financial and business press — not as a product provider, but as an expert in thematic investments and the ETF industry.

Placed in "dpn – nachgehakt" / Published: August 04, 2025 / Source: written interview

PR work through editorial teams, not just reach.

public imaging manages the PR for VanEck in the key sales markets. This includes the regular creation and distribution of press releases and market commentaries as well as the active placement of guest articles, interviews, and background discussions in media like WELT, FAZ, Handelsblatt, and NZZ, supporting events, and securing placements in podcasts and newsletters. Additionally, public imaging coordinates its European partner agencies — ensuring that communication remains consistent across all markets.

Placed in "Euro am Sonntag" / Published: September 05, 2025 / Source: Guest article

From ETF provider to sought-after expert.

The result: VanEck is widely known among relevant journalists throughout Europe and is closely consulted as an expert on thematic investments and the ETF industry. Coverage of VanEck's products in the European financial and business press is continuous. The number of incoming press inquiries for expert opinions has increased significantly and sustainably.

Placed in "Frankfurter Allgemeine Sonntagszeitung" / Published: August 3, 2025 / Source: Interview